Today is in fact ‘drag up old topics day’. With Lost hitting the airwaves in February, the grandaddy of TV show …virality… struck again this past summer with a Comicon-based Dharma Initiative recruitment drive. Please note that it’s Dharma, not DHARMA, now. This is not your daddy’s DHARMA Iniatitive. By the way, condolances in case [...]
Tag Archives: branding
Painful branding excercises: Siemen’s Zyklon line.
September 21, 2008 – 1:14 pm
an oldy but goody (or horrible-y) from 2002:
The German conglomerate Siemens has issued an apology and dropped plans to brand a range of gas cookers and other home products “Zyklon” – the same name as the Zyklon B gas used to murder millions of people in Nazi Germany’s concentration camps.
The recipe for branding always involves [...]